Services
Strategy & Consulting
Multi-layered creative concept to communicate Samsung’s fashion engagement, including two exclusive events, selected partnerships, media collaborations, and classic media relations.
Brand PR
Selected collaborations with Swiss fashion figures such as designer Julian Zigerli and model Ronja Furrer.
Product PR
Our creative approach enabled extensive coverage of the Galaxy Alpha across lifestyle media.
Media Relations
Strategic media relations and story placement to ensure consistent brand presence in the media.
Event Management
Concept development for an exclusive launch event and Samsung’s brand presence at the Fashion Days Zurich.
Influencer Marketing
Content production in collaboration with various bloggers, including Kristina Bazan and Sandra Bauknecht.
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For years, Samsung has been a pioneer in merging fashion, design, and technology – through collaborations with designers such as Alexander Wang and appearances at Fashion Weeks in New York, Paris, and Milan.
Our task for the Galaxy Alpha launch was to stage Samsung’s entry into the Swiss fashion scene. To do so, we partnered with Julian Zigerli, then one of Switzerland’s brightest fashion talents. At a secret-location launch event, he created custom phone covers for 80 hand-picked guests from the local fashion community.
The result: Samsung became the talk of the town, the Galaxy Alpha filled social feeds, and the brand made its way into the lifestyle media.
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