Services
Strategy & Consulting
Product PR
Launch of new products through classic media relations, product testing initiatives, and elaborate seeding kits.
Brand PR
Media Relations
Management of the press office, including the cultivation of a network of beauty editors and influencers.
Brand Strategy
Visual Identity
Brand Collaterals
Website
Content Production
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Our beauty clients are as diverse as the measures we implement for them. For example, we have supported the global multi-brand group Coty – whose portfolio includes established brands such as Bourjois, Sally Hansen, and Manhattan – for many years across PR and influencer marketing.
For innovative Swiss companies such as Beyondskin and Senskin, we were responsible for the complete (re)branding. In both projects, our scope of work included brand strategy, naming, visual identity, and the creation of brand collaterals.
Selected Press
Bilan
Coty Luxury mise sur la personnalisation
Edgar Huber préside Coty Luxury depuis maintenant deux ans. Pour consolider son leadership mondial dans la catégorie des parfums, le groupe doit sans cesse repenser son positionnement. Aujourd’hui, sa stratégie passe par une montée en gamme des marques et l’accélération de l’e-commerce.
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