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Seam

Client

Seam – Japanese Kappo Cuisine

Industry

Hospitality

Collaborators

Fabian Häfeli
Martina Steffen

Services

Strategy & Consulting

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Positioning as the leading destination for Japanese fine dining in an authentic atmosphere.

Media Relations

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Execution of press and influencer events including guest management, management of the press office, preparation of press releases, and story pitching.

Influencer Marketing

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Selection and invitation of relevant content creators to drive authentic reach and engagement.

Social Media

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Comprehensive strategic development and expansion of social media channels; creation of content formats; editorial planning; publishing; and community management.
Development of advertising strategy and campaigning (Meta).
Setup and management of all relevant online channels such as TripAdvisor and Google Business.

Content Production

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Creative direction of content production across earned, owned, and paid channels – including media, social media, and website.

Event Management

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Concept, execution, and management of the opening event with invited media representatives and influencers.

Copywriting

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Writing all copy for newsletters (EN), advertising assets, and social media posts in alignment with the brand voice.

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With the opening of Seam, a completely new culinary experience has arrived in Zurich: the first restaurant in the city devoted entirely to the kappo tradition – a refined form of Japanese dining where dishes are prepared directly in front of guests, creating an intimate dialogue between chef and guest.

Oppenheim is responsible for the restaurant’s entire brand communication – from the national launch announcement to the concept and execution of three exclusive opening events for gastronomy opinion leaders, media, and influencers. We also developed the social media strategy, continuously craft creative briefs for content productions, and curate the Instagram presence of this acclaimed new address.

Selected Press

NZZ Bellevue
Das «Seam» bringt als Kappo-Restaurant eine neue Facette der japanischen Kulinarik nach Zürich
Das neu eröffnete Restaurant Seam erfüllt alle Sehnsüchte nach japanischer Küche – von Sashimi bis Wagyu serviert es alles in höchster Perfektion.
Read
Read
Tages-Anzeiger
So isst man in Zürichs neuem Edel-Japaner
Im Restaurant an der Löwenstrasse findet sich Vertrautes. Sushi, Tempura, Sake und ganz Neues aus der fernöstlichen Küche.
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Read
Falstaff
«Seam» eröffnet in Zürich: Erstes Kappo-Restaurant in der Stadt
Crispy Rice Sushi, Oyster Rice und Wagyu Kastu Sando. Im neu eröffneten «Seam» an der Löwenstrasse erleben Gäste japanische Kappo-Tradition. Ein kulinarisches Konzept, das Zürich bisher gefehlt hat.
Read
Read