Services
Media Relations
We manage the press office, write and distribute press releases, pitch stories, and place topics in relevant Swiss media outlets.
Strategy & Consulting
We develop biannual communication plans and provide strategic counsel to Accor on positioning its brands within the Swiss market.
Corporate Communications
We support national spokespeople and secure their presence in the media through interviews, portraits, and background features.
Presstrip Management
We organize individual and group trips for media and influencers to bring the diversity of the brands to life.
Event Management
We provide support for hotel openings, brand activations, and events.
Influencer Marketing
We maintain relationships with relevant influencers, coordinate collaborations, and evaluate partnership requests.
Messaging
We create content that highlights hospitality, brand values, and the unique local character of each hotel.
Monitoring & Reporting
We analyse media coverage, prepare monthly and quarterly reports, and derive strategic recommendations.
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Accor is among the world’s leading hotel groups and unites a diverse brand portfolio in Switzerland, including ibis, Novotel, Mövenpick, Swissôtel, as well as Mercure and MGallery. The group stands for genuine hospitality, international standards, and strong brand identities across various lifestyle and pricing segments.
Since 2019, we have been supporting Accor in Switzerland with strategic communications. Together with the communications team, we develop stories that bring the diversity of the brands to life — from hotel openings and renovations to exceptional guest experiences. Through targeted media relations and authentic storytelling, we strengthen Accor’s presence in the Swiss market.
Selected Press
20 Minuten
Der «Hotelier des Jahres» arbeitet in Montreux
Der Verband Hotelleriesuisse und die Hotelfachschule Lausanne haben den Hotelier des Jahres gewählt: Michael Smithuis, Direktor des Fairmont Le Montreux Palace.
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