Services
Brand Strategy
Development of a clear positioning for the Medspa as a place that enables authenticity and deep self-perception – revealing inner grace through the symbiosis of medical and cosmeceutical expertise combined with a renewed sense of wellbeing.
Naming
The name BEYONDSKIN reflects the holistic approach and depth of the experience, embodying the attributes of the products and treatments while representing the connection between medicine, cosmetics, and sensory experience.
Brand Identity
The goal was to convey a sense of vitality, trust, and kindness with a youthful spirit and joie de vivre. Through a sensuous yet refined visual identity, the Medspa evolves into more than a place – it becomes a state of mind, a lifestyle brand with intellect.
Brand Collaterals
Creation of business cards, postcards, and letterheads that consistently bring the new brand experience to life across all touchpoints.
Tone of Voice
Development of a tone of voice that combines authenticity, expertise, and a warm, inviting tone in both language and style.
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For years, the two cosmetics brands MSB and MBR have stood for the highest medical standards and proven efficacy. With the new Medical Spa in the heart of Zurich, a concept has been brought to life that goes far beyond traditional cosmetic spas – combining beauty treatments, medical expertise, and immersive experiences to promote holistic wellbeing for body and mind.
For the opening of the Medspa, we developed the complete branding – from brand strategy and naming to visual identity and brand collaterals.
