Services
Strategy & Consulting
Development of communication guidelines for Swissness positioning.
Corporate Communications
Advising on the positioning of corporate messages in public discourse (e.g. Swissness, local ties).
Product PR
Media relations for the launch of new product lines.
Media Relations
Building and maintaining media contacts as well as implementing targeted communication measures.
CEO Positioning
Strategic positioning of company executives.
Influencer Marketing
Selection, outreach, and management of content creators for targeted product samplings.
Content Production
Development of visual material to support Swissness communications.
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For Toblerone, Oppenheim leads projects in strategic communications and brand PR. The agency oversees both traditional media relations and influencer marketing for product launches, while also shaping the strategic communication of brand-relevant topics such as Swissness. The objective is to develop a consistent brand narrative and reinforce Toblerone’s positioning in the media and public opinion.
Selected Press
20 Minuten
So hat Toblerone wieder zur Schweiz gefunden: Das Interview
Mondelez-Schweiz-Chefin Anna van Riesen erzählt, warum das Matterhorn von der Packung verschwand. Und warum das rückblickend sogar gut war für die Schweiz.
Watson
Toblerone erhält Schweizerkreuz – so sieht die neue Verpackung aus
Die meisten Toblerone-Produkte tragen künftig ein Schweizerkreuz auf der Verpackung. Der Lebensmittelkonzern Mondelez International will damit die Verbundenheit der dreieckigen Schokolade mit der Schweiz zum Ausdruck bringen, wie er am Donnerstag mitteilte.
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