Services
Strategy & Consulting
Development of a multi-phase launch concept for the brand’s entry into the Swiss market.
Product PR
Presentation of collections to media representatives in the showroom, sample handling, and individual press appointments.
Media Relations
Building and nurturing relationships with key journalists, bloggers, and influencers.
Event Management
Co-organization of Switzerland’s largest yoga event, the official flagship store opening, and yoga sessions for media representatives and influencers.
Influencer Marketing
Selection, coordination, and support of bloggers and influencers for collaborations, photo shoots, and yoga sessions.
Brand PR
Building a local fan community and cultivating a strong partner network with leading gyms and yoga studios.
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For Lululemon’s market entry in Switzerland, we developed a multi-stage PR strategy to increase local visibility and anchor the brand within the yoga and sports communities. The goal was to establish the internationally celebrated company as a love brand in the Swiss market.
The activation included Switzerland’s largest Yoga Rave, an opening party for the flagship store in Zurich, yoga sessions for journalists and influencers at Balboa, showroom and sample handling, as well as classic media relations.
Through a carefully orchestrated mix of live events, traditional media coverage, and targeted social media presence, we successfully built a loyal local community in record time.
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