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White Turf

Client

White Turf

Industry

Entertainment

Collaborators

Services

Strategy & Consulting

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Development and implementation of a new communication strategy, ongoing strategic consulting.

Media Relations

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Management of the international press office, including invitation handling, press releases, story and interview pitching, as well as full communication support during the three race Sundays.

Crisis Communications

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International crisis communication.

Presstrip Management

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Organization of tailored press trips for national and international journalists and content creators.

Corporate Publishing

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Creation of advertorials and editorial texts for various publications and channels.

Event Management

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Planning and execution of influencer and media events around White Turf.

Social Media

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Expansion of social media channels; development of content formats; creation of editorial calendars.

Development of advertising strategy and campaign management (Meta).

Imagery

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Content production for earned, owned, and paid channels (media, social media, and website).

Video

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Content production for earned, owned, and paid channels (media, social media, and website).

Since 2019, we have been the communications agency for the prestigious White Turf St. Moritz. The event is the world’s only horse race held on a frozen lake and has been attracting around 30,000 visitors from all over the world each year for over 119 years.

In addition to international media relations, we are also responsible for social media and content production across earned, owned, and paid channels.

Selected Press

SRF
Der VAR mischt das «White Turf» auf und fordert sein Glück heraus
In der aktuellen Show besucht der VAR das «White Turf» in St. Moritz. Er trifft Pelzträgerinnen, VIP-Amateurfussballer, Fashionexperten und die besten Pferde im Stall. Und er versucht sein Glück im Wettbüro.
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Apple TV
Von den Alpen in Richtung Paul Ricard - Top Gear Australia
Um die neuesten Luxus-Sport-SUVs zu testen, fahren die Jungs von Sankt Moritz in den Schweizer Alpen (über das Pferderennen White Turf) zum Circuit Paul Ricard in Südfrankreich.
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20 Minuten
Pferd und E-Auto liefern sich ein Rennen – wer gewinnt?
An den White Turf Racing Days sind wir auf dem gefrorenen St. Moritzersee mit einem 490 PS starken Genesis GV60 gegen ein Trabergespann angetreten.
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