To announce The Ritz-Carlton in Zermatt, we combined international media relations with the concept, production, and distribution of a high-quality image film. The film staged the development of the project while capturing the unmistakable atmosphere of Zermatt.

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The goal was to spark anticipation for the future resort and bring the unique character of the location to life on screen. Serving as the central communication tool, the film successfully generated international attention.

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