Services
Brand Strategy
Development of a brand strategy positioning Swisspath as a reliable, forward-looking partner. The goal was to strike a balance between Swiss heritage and a dynamic, international outlook.
Visual Identity
Design of a visual identity that follows a less-is-more philosophy while retaining a distinctive character. Clean lines, minimalist design, and subtle references to Swiss aesthetics create a timeless appearance that conveys precision, competence, and discretion.
Brand Collaterals
Design of all corporate materials – from business cards to greeting cards, letterheads, email signatures, and presentation templates. The collaterals consistently convey the new brand aesthetic across all touchpoints.
Content Production
Visual implementation of a cohesive imagery concept through new employee portraits. Simple, professional, and full of character – a clear statement that highlights competence and personality while building trust.
Website
Concept, design, and implementation of the website. Its clear structure, intuitive navigation, and refined visual language reflect Swisspath’s commitment to providing straightforward solutions and giving clients something truly valuable – time.
Change Communication
Crisis Communications
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It takes courage to say a lot with little.
For the rebranding of Swisspath, the multi-family office with locations in Zurich, Lugano, Mallorca, Luxembourg, and the British Virgin Islands, a new visual identity was developed that strengthens the brand’s core values of Swiss discretion, precision, and continuity while expressing a clear, forward-looking vision.
The refined design language, minimalist composition, and deliberate use of accent elements reflect a less-is-more mindset, embodying timelessness, trust, and quiet confidence. The result is a contemporary identity that balances stability and dynamism, reinforcing Swisspath’s role as a trusted partner dedicated to creating enduring value.
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