Services
Strategy & Consulting
We act as a sparring partner for Samsung Switzerland’s communications managers.
Product PR
Launching consumer products through traditional media relations, including handling of test devices.
Brand PR
When developing individual measures, we never lose sight of the long-term goal of establishing Samsung as a lifestyle brand.
Media Relations
Managing the press office, including maintaining journalist contacts, pitching stories, and overseeing the Samsung Newsroom.
Event Management
Planning and execution, or providing support for press and influencer events such as the biannual «Galaxy Unpacked» events.
Presstrip Management
Designing and carrying out multi-day lifestyle press trips such as the «Samsung Retreat»; inviting journalists to product launches and internationally recognized trade fairs (Galaxy Unpacked San José, CES, IFA).
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After already implementing projects for Samsung back in 2014, the Korean electronics company has been one of our key accounts since the beginning of 2023. As the lead agency in PR, our focus lies primarily on traditional media relations as well as PR and influencer events for all consumer products – from mobile phones and TVs to household appliances. One of the overarching goals is to further position Samsung as a lifestyle brand.
Selected Press
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Samsung Galaxy S25 FE vorgestellt: Ist die Fan Edition besser als das Galaxy S25?
Der südkoreanische Hersteller Samsung hat im Rahmen der IFA 2025 wie erwartet das Galaxy S25 FE präsentiert. Die Fan Edition kommt dabei mit ein paar spannenden Neuerungen daher, die sogar das Galaxy S25 teilweise in den Schatten stellen. Wir konnten das Galaxy S25 FE im Vorfeld der IFA in einem exklusiven Pre-Briefing schon kurz in den Händen halten.
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