Services
Brand Strategy
Positioning LUX as the premier destination for high-quality fish cuisine in a stylish yet relaxed atmosphere – all following the motto “Life tastes better by the lake.”
Brand Positioning
The visual identity draws inspiration from coastal regions and local waters, with fish as a recurring motif throughout. The logo was redesigned with a lighter, more contemporary feel. The overall aesthetic is modern, touched with elegance and enriched by a hint of local culture.
Brand Collaterals
Complete redesign of all menus, business cards, flyers, and promotional materials.
Social Media Management
Content planning, editorial calendar, community management, and campaign development to highlight special occasions.
Content Production
Creative direction of a cohesive visual language that authentically conveys the restaurant’s atmosphere, craftsmanship, and hospitality.
Website
Optimization of the existing website with a streamlined layout and improved navigation for an intuitive user journey. Visual storytelling through panoramic imagery reflects the relaxed lakeside elegance and the restaurant’s spacious ambiance.
Copywriting
Creation of all written content for the website (DE & EN), advertising assets, and social media posts, aligned with the new brand voice.
Media Relations
Organization of press events including guest management, takeover of the press office, writing media releases, story pitching.
Influencer Marketing
Selection and invitation of relevant content creators to authentically increase reach.
.avif)
No items found.
The LUX Restaurant & Bar enjoys a prime location on the left shore of Lake Zurich, where urban sophistication meets breathtaking lake views. From morning to night, LUX flows effortlessly with the rhythm of the day – from a relaxed brunch to a refined business lunch, a stylish afternoon aperitif, and an elegant dinner before the evening concert at Tonhalle Zurich.
Together with the LUX team, we developed a brand identity that reflects its new strategic direction as a contemporary fish restaurant – capturing both the vibrant pulse of the city and the calm, effortless spirit of lakeside dining.
Selected Press
Falstaff
«LUX Restaurant & Bar» überzeugt mit neuem Konzept
In den Betriebsferien hat sich im «LUX Restaurant & Bar» einiges getan: Das renovierte Interieur wirkt mit den neuen Farben erfrischend und die neue Speisekarte lässt mit raffinierten Fischgerichten das Wasser im Mund zusammenlaufen. Geblieben ist die spektakuläre Aussicht auf den Zürichsee.
Prestige Magazin
Auf zu neuen (See-)ufern
Das LUX Restaurant & Bar mit seiner spektakulären Terrasse hat die Betriebsferien optimal genutzt; seit Mitte Juli 2024 wurde das Interior sanft umgestaltet. Auch das Gastronomiekonzept erhält ein Update und so setzt das Team rund um Küchenchef Gerhard Rentz den Fokus auf eine unkomplizierte raffinierte Fischküche.
