Services
Strategy & Consulting
Development of the launch communication strategy and ongoing guidance on PR and positioning.
Media Relations
Lead agency for ongoing media work, including building an international agency network, maintaining journalist relationships, writing press releases, and pitching stories.
Brand PR
International positioning of CoffeeB as a sustainable Swiss innovation.
Crisis Communications
Proactive preparation for crisis scenarios and guidance on sensitive topics.
Content
Development of content for owned channels, particularly social media.
Influencer Marketing
Selection and collaboration with opinion leaders to boost brand awareness.
No items found.
With CoffeeB, Migros introduced the world's first capsule-free coffee system – a groundbreaking Swiss innovation with global impact. We developed and executed the communication strategy for the international launch, helping the concept gain widespread attention far beyond Switzerland. Since launch, we continue to support the Migros subsidiary with strategic consulting, ongoing media relations, content creation, and influencer marketing.
Selected Press
20 Minuten
«Coffee B ist, als ob man eine Kaffeebohne in der Hand hat»
Mit Kugeln aus gepresstem Kaffee will die Migros die Kaffeekapseln ablösen. Im Interview spricht Migros-Chef Fabrice Zumbrunnen über das neu entwickelte System, Konkurrent Nespresso und Lieferprobleme.
.avif)
.avif)
